Participants in the 7th edition of Business Factory Aero (BFAero) attended a new in-person session held at the Eurostars Atlántico Hotel (A Coruña), focusing on a key aspect for the growth of any start-up: financial planning and preparation for Investor’s Day.

The session was designed with a practical focus to address some of the most common questions asked by entrepreneurs: how to present a project to investors, what information is essential to include, and how to structure a compelling pitch that captures their interest.

Finance and key metrics for attracting investment

Under the guidance of John Henry Belalcázar, co- founder of Impulsa CFO and Chief Financial Officer at INLAB, the entrepreneurs worked on how to structure a proposal that combines financial soundness with persuasive power.

During the training session ‘Finance for Start-ups and Preparing for an Investor’s Day’, key topics were covered, such as researching investors, financial planning and defining key performance indicators (KPIs), alongside the role of financial statements and financial reporting as tools for building confidence.

Beyond the figures, the focus was on how to turn all this information into a clear and compelling narrative, capable of capturing the attention of potential investors and turning opportunities into real projects.

Internationalisation and new growth opportunities

In an increasingly competitive environment, scaling up a project means looking beyond the local market. With this in mind, the event gave participants a first-hand insight into the opportunities offered by ICEXSpain Export and Investment to support international expansion.

Myriam Pérez Nogueira, Provincial Director of Trade and Regional Representative for A Coruña and Lugo, presented the key tools of the Desafía and ICEX Next programmes, which are designed to boost the international growth of companies with innovative potential.

Networking to strengthen the ecosystem

La jornada se completó con un espacio de networking, donde los participantes pudieron intercambiar experiencias, generar contactos y explorar posibles colaboraciones.

Through initiatives such as this, BFAero continues to support start-ups as they develop, providing them not only with technical expertise but also with strategic tools to grow, connect and compete in a global environment.